V8
SOUPS
Une marque de boissons leader sort du lot
Nous avons permis à la marque leader de jus de légumes de s'imposer sur le segment des soupes grâce à un système packaging performant.
WHAT WE DID
Package Design Visual Positioning
CHALLENGE
V-8 is one of America’s best-known beverage brands. Its position of providing healthy nutrition as a drink is well known and understood by consumers. But the challenge for the brand was to break the mold and stretch beyond the beverage aisle with a potent launch into the soup category.
SOLUTION
Today’s consumers are more health conscious than ever before. And they are seeking new alternatives that are presented in a positive, nutritional way that support their desire for health and wellness. Who then is better equipped than V-8 to speak to them? We leveraged the healthy halo of V-8 by showcasing the product in an own-able green. The familiar V-8 vegetables are locked-up with the brandmark; clearly redefining the “all-vegetable” aspect of the brand. The aseptic package communicates freshness while the photo enhances the appetite appeal.Sketches
Sketches
Preliminary concepts showcase V-8’s well-known vegetable ingredients.
The final package design clearly communicates freshness and healthy taste appeal.