SENZ

WHAT WE DID

Visual Brand Audit Naming Product Design Packaging Product shooting Corporate applications Website Exhibition booth POSM Signage

CHALLENGE

Chocolate is about sensual indulgence, and chocolate consumption is becoming more and more sophisticated. Well-known brands are trying to bring new creativity and innovation in terms of products, choices and taste experiences to consumers. The challenge for SENZ was to break away from reliance on the predictable sensual indulgence dimensions, and to bring to life new chocolate perspectives; transforming sensuality into a vivid life expression.

SOLUTION

We created a name that leverages the sensual dimension, but at the same time, we molded it to convey a bold and contemporary dimension. In the same spirit, we broke away from conventional color coding and graphic systems of the category by developing a flexible brand pattern that allows multiple brand creative expressions. Vivid, artistic and contemporary, the brand patterns are life’s expressions. SENZ is a disruptive, contemporary, emotional and personal brand. The SENZ brand stands for the black canvas which sparks a new source of inspiration and a new Art of Expression. Paint life in our own way!