RED
DEVIL
Prendre en main l’innovation design et le confort
Nous avons développé un design confortable et élégant pour les outils Red Devil qui évitent ampoules et petites blessures et réduisent la fatigue musculaire.
WHAT WE DID
Category Audit Industrial Design
CHALLENGE
Previous spackling and scraping tools suffered from outdated ergonomics, resulting in hand fatigue, blisters and cuts. Red Devil challenged us to redefine the category and build a story of compelling shelf impact, utility and cost for retail partners such as DIY specialty stores. We knew the successful design had to work for consumers both visually and functionally.
SOLUTION
To optimize ergonomics for scraping and puttying, a wide range of handle forms were tested to generate strong intuitive cues, powerful brand imagery and a positive handling experience. Rather than utilizing the tired standard rivet process, the winning handle design was produced using automated blade insertion and a dual-shot molding process to reduce cost and increase durability across the multi-SKU line. Between Red Devil’s new, comfortable design and brightly colored brand extension, consumers will never look back to their old scrapers again.
Un grip en caoutchouc permet à l’outil de tenir confortablement en mains et réduit la fatigue musculaire.
Les prototypes nous ont permis de finaliser l’aspect visuel et tactile des poignées.
Après avoir utilisé la nouvelle gamme Red Devil, ergonomique et colorée, les consommateurs ne voudront plus jamais toucher à leurs vieux outils !
Les premières recherches des nouvelles poignées associent confort et élégance.