BRANDIMAGE CONTRIBUTIONS TO FAST COMPANY

Mark Dziersk, VP Design at Brandimage - Desgrippes & Laga in Chicago, regularly contributes to Fast Company in the FC Expert Blog. Writing about the intersection of design and business, he invites his pears, like Craig Briggs, Managing Director Brandimage Asia, to join the discussion.

MARK DZIERSK'S DESIGN FINDS YOU BLOG ON FAST COMPANY

Why Design Still Has Such Limited Corporate Impact--and What to Do About Itby Mark Dziersk Despite the best efforts of the design community to the contrary, design is still struggling to influence companies in meaningful ways. The fault lies mostly within the design profession itself, which is unable to supply leadership… Read more

Six Ways to Avoid Landing in the Product Failure Binby Mark Dziersk A decade ago the ability to generate ideas for businesses was a terrific and unique offering, and often a good business. Many companies and consultants were conducting workshops aimed at coming up hundreds of ideas, and... Read more

The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brandby Mark Dziersk What if something you thought you knew to be true, turned out to be exactly the opposite? What if an approach you imagined was working for you was actually working against you? Imagine if it were true, for example, that almost… Read more

Design's Boom-and-Bust Cycle: Ten Years In, Ten to Goby Mark Dziersk The topic of design has generated a lot of buzz lately--so much, in fact, that some suggest that the renewed interest in all things creative is a passing fad. Not exactly. If we let history be our guide, we'll see that there's a... Read more

Ten Things to Demand From Design Thinkersby Mark Dziersk Design thinking is currently an "It" concept, the topic of countless books and blogs and conference panels. While it can mean a lot of different things to different people, for me, design thinking is a methodology, a tool,... Read more


ARTICLES BY CRAIG BRIGGS ON FAST COMPANY

China on Japanby Craig Briggs This from our Managing Director in Asia, Craig Briggs;Brand Toyota Stumbles We have the Japanese to thank for infusing craftsmanship, quality, customer-centricity and value into the global automobile industry.  It was a… Read more

Branded in Chinaby Craig Briggs There are many cliches that exist in people’s minds in the corporate world about other parts of the world. The little we might know of far away lands come from sources that are either… Read more


MARK DZIERSK
Vice President of Industrial Design at Brandimage - Desgrippes & Laga Mark Dziersk has built a reputation during a 25-year career for pushing the boundaries of design through innovation, as expressed by his leadership and award-winning designs, as well as through the teams he inspires at Brandimage - Desgrippes & Laga, one of the World’s largest Design companies where he’s responsible for Design thinking and management including Innovation strategy, branding, marketing, packaging and industrial design, as well as liaison to engineering and marketing research functions. In addition while at Brandimage he has continued to speak on behalf of Innovation and design at Conferences and events, academic institutions and with the press, as well as serving as a juror in a number of important international design competitions. Mr. Dziersk has been involved with the Industrial Designers Society of America (IDSA) for nearly two decades; serving on the Board of Directors and in numerous other leadership positions. Widely recognized as an expert in his field, Mr. Dziersk has been published and quoted extensively in trade magazines and business publications including, Innovation, ID Magazine, Time Magazine and The Wall Street Journal. He is also an Adjunct Professor for the Master of Product Development Program and the Robert R. McCormick School of Engineering and Applied Sciences at Northwestern University. He is on-line Business meets design editor at Fast Company magazine.